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Feltro by Sam Kennedy, developed in partnership with OCAD U’s start-up incubator Imagination Catalyst.
In the Industrial Design program, you will learn how to develop new products that are used in our daily lives.

These may include everything from everyday products to mobile apps. You’ll be encouraged to design sustainable products that will last many generations, keeping in mind diverse cultures.

You’ll learn about research, concept development and making prototypes, You will also study how people behave to better understand what their needs are.

An important benefit of studying Industrial Design at OCAD U is that while you’re studying theory, you’ll also be able to take practical, creative hands-on courses, such as design and drawing.

The Industrial Design program is recognized by the Association of Canadian Industrial Designers.

Program Highlights

At the End of this Program...

At the end of this four-year program, you will earn a Bachelor of Design (BDes) degree. 

Admissions Requirements

Jobs You Can Get

Graduates of the program work in:

  • Consumer and commercial product design
  • Home and retail furniture design
  • Systems and service design
  • Emerging technologies
  • Interaction and experience design
  • Product and service design for health and wellness

Internships & Experiential learning

OCAD U offers so much more than co-ops because creative careers take many forms. Our career services help you build a professional community, valuable experience and skills you need for a meaningful career. Get access to:

  • Short experiential learning placements from among hundreds of organizations
  • Creative in-class projects with real-world industry partners
  • Exclusive summer internships
  • Gallery exhibitions of your work
  • Freelance creative opportunities
  • Jobs after graduation

What You'll Do in the Program

In first year, you’ll take intro classes in topics such as:

  • Form and Structure
  • Drawing for Industrial Design
  • Communicating through Form
  • History and Theory of Visual and Material Culture

In second year, you will study topics in more depth, such as:

  • Emerging Technology
  • Advanced 3D Drawing
  • Material Explorations
  • Contemporary Design Theories and Practices

Third year will feature classes in your interest and more advanced courses, such as:

  • Design for Health
  • Design Research and Innovation
  • Compelling Experience Design
  • Professional Preparation

In fourth year, you will focus on areas of your interest and work on a major design project. You’ll showcase your work at GradEx ̶ OCAD U’s Graduate Exhibition, the biggest free art and design exhibition in Toronto with more than 40,000 visitors.


In all undergraduate programs you can choose to take a minor alongside your major to explore and expand your practice. Minors give you the opportunity to pursue a focused secondary field of study in addition to or sometimes instead of taking electives in your program and can help you look better for employers or in grants or grad school applications.  You don’t need to choose a minor on your application – rather once you start at OCAD U, you’ll be able to choose from over 90 electives that can build towards one of our 25 focused minors. Learn more about Minor Programs here.

Industrial Design
Degree earned
Bachelor of Design (Honours) (BDes)
Faculty of Design
4 years
Portfolio required